Looking for my next opportunity in Customer Success. Ready to leverage my client-facing expertise and media background to drive customer satisfaction, retention, & long-term value.
Open to remote roles or in-person roles in Central OR.
Let's chat!
Work Experience
Account Manager, Senior Digital Strategist
Adpearance (acquired by Advance Publications)
May 2021 - Oct 2025
Led a $5M+ enterprise book of business as the primary client and partner contact, driving adoption of digital advertising, SEO, and web service solutions. Actively identified revenue opportunities and supported renewals. Served as a strategic advisor to executive stakeholders, delivering insights, performance analyses, and recommendations that strengthened retention and expanded account value. Managed budget planning and reporting to support accurate revenue tracking and strategic planning.
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Developed and delivered client-facing and internal POVs on cookie degradation and solutions. Experienced in guiding clients through pros, cons, and future of leveraging first party (1P) and third party (3P) data privacy in advertising.
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Strategic partner to client executives and day-to-day contacts, advising on and driving adoption of new digital marketing campaign tactics, technologies, and best practices.
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Managed relationships with media vendors and tech partners (Google, Hulu, StackAdapt, Inovca) to maximize campaign performance on behalf of clients. Onboarded external vendor partners on client processes, expectations, and constraints.
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Developed comprehensive annual and ad hoc marketing plans, KPI frameworks, vendor recommendations, and budget allocations, presenting findings and opportunities directly to executives including Chief Marketing Officer (CMO).
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Supplied forward-thinking, data-driven analyses aligned with client goals, translating performance trends and quantifying high-impact opportunities into actionable recommendations for quarterly business reviews (QBRs).
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Delivered training sessions and educational workshops for internal teams and external stakeholders on industry standards and technical platforms such as Google Analytics and DSPs.
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Led remote client relationships and cross-functional collaboration across distributed teams, advocating internally for clients to safeguard customer success and ensure long-term alignment.
Media Partnership Strategist
Kroger
Sept 2018 - Oct 2020
Acted as in-house Account Manager and cross-functional liaison to align marketing strategy among internal departments and agency partners. Clarified corporate goals into actionable directives to ensure brand consistency, timely campaign delivery, and disciplined budget management across omnichannel advertising initiatives.
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Oversaw multichannel campaigns spanning streaming audio, video, display, and social media, fostering vendor relationships and onboarding partners such as Spotify and Megaphone.
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Pioneered Kroger’s first podcast advertising initiative, using performance data to drive stakeholder adoption.
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Analyzed and presented campaign performance metrics in monthly and quarterly business reviews, rendering complex data into actionable optimization strategies.
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Improved operational efficiency and collaboration as member of Digital Process Committee, introducing workflow improvements that accelerated campaign turnaround.
Digital Media Specialist
Kroger
Jul 2017 - Sept 2018
Owned end-to-end digital campaign strategy and execution, optimized media performance across multiple channels, and managed vendor relationships to drive results that furthered enterprise objectives.
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Oversaw and optimized $1M+ in monthly digital media spend across display, video, social, and audio channels, aligning campaign performance with enterprise KPIs and maximizing brand engagement and ROI.
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Delivered educational presentations on advertising fundamentals to 20+ regional Marketing Managers, building internal marketing fluency and campaign adoption.
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Onboarded and trained 3 new team members, standardizing workflows and enabling scalability within media buying function.
The Person Behind The Work
Outside of the office you can find me...
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Fly fishing (a relatively new hobby! I'm in love)
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Training for a half marathon (PR in May 2026!)
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Taking a CrossFit class at my local gym
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Tackling house projects--there's no shortage there!
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Enjoying a beer at a local brewery
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Volunteering as President to the Central OR Delta Gamma Alumnae Association
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Tailgating at an Oregon State football game
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Camping with friends and family
