Looking for my next opportunity in Account Management or Customer Success. Ready to leverage my client-facing expertise to drive customer satisfaction, retention, & long-term value.
Open to remote roles or in-person roles in Central OR.
Let's chat!
Work Experience
Account Manager, Senior Digital Strategist
Adpearance (acquired by Advance Publications)
​May 2021 - Oct 2025
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Served as primary account lead for enterprise client Papé Group to oversee annual portfolio across digital advertising, SEO, and web services. Translated business objectives into actionable marketing strategies and guided cross-functional teams to ensure alignment and execution. Partnered closely with client executives and internal teams as strategic advisor and client advocate. Controlled budget planning, reporting, and billing through Salesforce that drove measurable performance outcomes.
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Nurtured client partnerships through consistent transparent communication, proactive insights, and tailored strategic support, earning exceptional feedback and strengthening multi-year account trust.
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Developed comprehensive annual and ad hoc marketing plans, KPI frameworks, vendor recommendations, and budget allocations across all Papé divisions, presenting findings and opportunities directly to CMO.
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Delivered forward-thinking, data-driven analyses aligned with client goals, translating performance trends and quantifying high-impact opportunities into actionable recommendations for quarterly business reviews (QBRs).
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Increased annual revenue by through strategic budget optimization and cross-selling.
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Directed cross-functional internal account teams to deliver cohesive, on-brand services that consistently met evolving expectations, timelines, and business goals.
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Streamlined reporting processes to clearly connect marketing initiatives with tangible business outcomes, contributing to client adoption of additional annual advertising commitment.
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Guided onboarding of new client stakeholders and external vendors, improving understanding of Adpearance’s services, client goals, and performance metrics, ultimately maximizing engagement value.
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Advocated for client needs across internal teams, ensuring customer success, continuous improvement, and long-term strategic alignment.
Media Partnership Strategist
Kroger
​Sept 2018 - Oct 2020
​Acted as in-house Account Manager and cross-functional liaison to align marketing strategy among internal departments and agency partners. Clarified corporate goals into actionable directives to ensure brand consistency, timely campaign delivery, and disciplined budget management across omnichannel advertising initiatives.
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Oversaw multichannel campaigns spanning streaming audio, video, display, and social media, fostering vendor relationships and onboarding partners such as Spotify and Megaphone.
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Pioneered Kroger’s first podcast advertising initiative, using performance data to drive stakeholder adoption.
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Analyzed and presented campaign performance metrics in monthly and quarterly business reviews, rendering complex data into actionable optimization strategies.
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Improved operational efficiency and collaboration as member of Digital Process Committee, introducing workflow improvements that accelerated campaign turnaround.
Digital Media Specialist
Kroger
​Jul 2017 - Sept 2018
Owned end-to-end digital campaign strategy and execution, optimized media performance across multiple channels, and managed vendor relationships to drive results that furthered enterprise objectives.
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Oversaw and optimized $1M+ in monthly digital media spend across display, video, social, and audio channels, aligning campaign performance with enterprise KPIs and maximizing brand engagement and ROI.
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Delivered educational presentations on advertising fundamentals to 20+ regional Marketing Managers, building internal marketing fluency and campaign adoption.
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Onboarded and trained 3 new team members, standardizing workflows and enabling scalability within media buying function.
The Person Behind The Work
Outside of the office you can find me...
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Fly fishing (a new hobby! I'm in love)
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Training for a half marathon
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Taking a CrossFit class at my local gym
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Tackling house projects--there's no shortage there!
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Enjoying a beer at a local brewery
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Volunteering as President to the Central OR Delta Gamma Alumnae Association
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Tailgating at an Oregon State football game
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Cross-country skiing
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